The Emirates’ Story

The UAE is a global hub and a main gate for the Arab World where various cultures and ideas converge in an environment characterized by respect, forgiveness, coexistence, and humanity to create an unprecedented developmental experience that leads to the prosperity of the entire region.

  • Melting pot

    The UAE presents a melting pot for cultures, a meeting point for ideas and ambitions, and a destination to live and work in. People of diverse cultural and ethnic backgrounds from all over the world come together to build and strengthen the Emirates’ unique global identity.

  • Land of opportunities

    Since its foundation and until today, the UAE has established its image as a fertile land of opportunities and achievable dreams through incubating ideas and talents, and providing an attractive environment for innovators and entrepreneurs from all over the world.

  • Global trade center

    Ranked as the largest financial and business center in the Middle East and North Africa region, the UAE attracts global companies and investments. The country also provides a nurturing environment, particularly for startups that have grown from the UAE to achieve global success, becoming a part of the Emirates’ inspiring story.

  • Futuristic vision

    The Emirates leads the present with the tools of the future. Foreseeing and preparing for the future has evolved into strategic plans that brings together the public and private sector to launch pioneering programmes and projects. As part of the wider vision, the UAE is keen to foresee economic, cultural and economic changes driven by vital future sectors including advanced sciences, technologies and artificial intelligence. The UAE dedicates full efforts to prepare for, face and implement future changes in the journey of development for the service of the people in the region.

  • Culture of innovation

    Innovation is adopted as an approach, culture and philosophy across vital sectors in the UAE. Innovation forms the basis of the decision-making and administration across all leadership cadres, positioning the country as a pioneer in adopting and implementing the latest practices. The UAE also applies innovation in developing legislative and executive tools to improve performance in line with fast-paced development, enhancing its competitiveness on the regional and international scale.

  • The culture of possibilities

    The development miracle seen over the past few decades in the UAE presents a living embodiment of the culture of “possibilities” adopted as a philosophy. The leaders and people of the UAE have long believed in limitless capabilities and potential present in every human to face despair and challenges. This impactful culture of possibilities has transformed into a strategic vision, work philosophy, and planning mechanism implemented through inspiring programmes, projects and initiatives.

  • Happiness in practice

    Happiness forms the basis of well-being and social cohesion. As the only country in the region that institutionalized happiness, the Emirates has developed policies, plans, programmes and initiatives with clear goals and measurement indicators to achieve happiness in society.

  • Beacon of hope

    The UAE presents a beacon of hope and positive change in the region, leading the humanitarian and social sector with aims to empower Arab youth with opportunities to harness their creativity in building their societies.Through implementing pioneering initiatives and projects, the UAE aims to enhance the quality of life, combat disease, fight despair and negativity and effectively contribute to creating a better reality for the vulnerable, marginalized and disadvantaged in Arab societies.

  • Tolerance and openness

    Since its foundation, the Emirates has adopted the universal values of tolerance, coexistence, fraternity, openness and acceptance of differences. Such values are reflected in the country’s uniquely diverse society that represents different ethnic, religious and cultural backgrounds, shaping a major part of the successful and inspiring story of the Emirates.

  • The value of giving

    A fundamental humane and moral value in the Emirates lies in giving, which has transformed into an integrated and sustainable humanitarian, developmental and relief work system that aims to alleviate suffering, improve the quality of life and build a better future for humanity. The principle of giving in the Emirates is not confined to any form of religion, ethnicity or color.

The story of UAE Nation Brand:

On November 2, 2019, the UAE launched a national project to design and create the UAE Nation Brand logo that represents the country to the world. Through highlighting the distinctive features of the Emirates, the Nation Brand aims to share the country’s journey of development and progress as an inspiring success story worth celebrating and sharing with the world.

The Inspiring 49

49 Emirati artists and innovators, seven from each emirate, gathered to create a logo of the UAE Nation Brand. Painters, sculptors, authors, researchers and graphic designers came together in “The Inspiring 49” workshop, the largest-of-its-kind innovative national workshop, to design a logo that represents the UAE globally.

The workshop generated multiple designs, among which three logos were shortlisted. The “Emirates in Calligraphy,” “The Palm,” and “7 Lines” summed up the elements of the inspiring story of the Emirates.

Global voting

People across the world were invited to vote for one of the shortlisted logos through the official UAE Nation Brand website and social media accounts. The logos drew over 10.6 million votes in two weeks.

A tree for every vote

For every vote, the UAE pledges to plant a tree, across different regions in Indonesia and Nepal, in an initiative that reflects the humanitarian values adopted by the UAE as part of its efforts to improve lives across the world. The tree plantations also reinforce the Emirates’ commitment to global efforts to combat climate change and protect the planet’s resources, and contribute in enhancing the quality of life in underprivileged communities.

Logo

Melting pot

The UAE presents a melting pot for cultures, a meeting point for ideas and ambitions, and a destination to live and work in. People of diverse cultural and ethnic backgrounds from all over the world come together to build and strengthen the Emirates’ unique global identity.

Land of opportunities

Since its foundation and until today, the UAE has established its image as a fertile land of opportunities and achievable dreams through incubating ideas and talents, and providing an attractive environment for innovators and entrepreneurs from all over the world.

Global trade center

Ranked as the largest financial and business center in the Middle East and North Africa region, the UAE attracts global companies and investments. The country also provides a nurturing environment, particularly for startups that have grown from the UAE to achieve global success, becoming a part of the Emirates’ inspiring story.

Futuristic vision

The Emirates leads the present with the tools of the future. Foreseeing and preparing for the future has evolved into strategic plans that brings together the public and private sector to launch pioneering programmes and projects. As part of the wider vision, the UAE is keen to foresee economic, cultural and economic changes driven by vital future sectors including advanced sciences, technologies and artificial intelligence. The UAE dedicates full efforts to prepare for, face and implement future changes in the journey of development for the service of the people in the region.

Culture of innovation

Innovation is adopted as an approach, culture and philosophy across vital sectors in the UAE. Innovation forms the basis of the decision-making and administration across all leadership cadres, positioning the country as a pioneer in adopting and implementing the latest practices. The UAE also applies innovation in developing legislative and executive tools to improve performance in line with fast-paced development, enhancing its competitiveness on the regional and international scale.

The culture of possibilities

The development miracle seen over the past few decades in the UAE presents a living embodiment of the culture of “possibilities” adopted as a philosophy. The leaders and people of the UAE have long believed in limitless capabilities and potential present in every human to face despair and challenges. This impactful culture of possibilities has transformed into a strategic vision, work philosophy, and planning mechanism implemented through inspiring programmes, projects and initiatives.

Happiness in practice

Happiness forms the basis of well-being and social cohesion. As the only country in the region that institutionalized happiness, the Emirates has developed policies, plans, programmes and initiatives with clear goals and measurement indicators to achieve happiness in society.

Beacon of hope

The UAE presents a beacon of hope and positive change in the region, leading the humanitarian and social sector with aims to empower Arab youth with opportunities to harness their creativity in building their societies.Through implementing pioneering initiatives and projects, the UAE aims to enhance the quality of life, combat disease, fight despair and negativity and effectively contribute to creating a better reality for the vulnerable, marginalized and disadvantaged in Arab societies.

Tolerance and openness

Since its foundation, the Emirates has adopted the universal values of tolerance, coexistence, fraternity, openness and acceptance of differences. Such values are reflected in the country’s uniquely diverse society that represents different ethnic, religious and cultural backgrounds, shaping a major part of the successful and inspiring story of the Emirates.

The value of giving

A fundamental humane and moral value in the Emirates lies in giving, which has transformed into an integrated and sustainable humanitarian, developmental and relief work system that aims to alleviate suffering, improve the quality of life and build a better future for humanity. The principle of giving in the Emirates is not confined to any form of religion, ethnicity or color.